About us



Unapologetically black-owned.

Unapologetically female-founded.

Unapologetically melanin focused.

Black culture is forever a mood. Rooting for the future was founded with the goal to create more representative fashion that positively reinforced black excellence and community.

We believe in amplifying the beauty of black culture, black people, and black history with our celebratory statement apparel that both black men and women can be proud to rock.